Recent empirical studies reveal that unregulated celebrity and influencer alcohol promotions on social media routinely bypass age restrictions, exposing millions of underage users to subtle drinking cues. This digital marketing leverages parasocial relationships and perceived authenticity, significantly increasing young adults’ immediate intentions to consume alcohol and prompting calls for stricter algorithmic regulation.
SOCIETY < class="penci-entry-title entry-title grid-title penci_grid_title">Posts about celeb-owned alcohol brands reach most underage users